Homecoming
Client: Richard Ashcroft
An inspiring and emotionally charged intro film for global rock icon, singer and songwriter, Richard Ashcroft.
Challenge
In 2024 Richard Ashcroft made his much anticipated return home to Wigan to perform at two Homecoming shows at Robin Park.
Richard and his team approached Northern Heart to create a powerful on stage intro film, that captured Richard’s plotted musical career and the unique heritage of Wigan.
The film was to be played just before Richard took the stage in front of 25,000 fans over the two shows.
Services
Concept / Creative Direction / Archive / Filming / Editing / Stills
Our unique approach
To make this bespoke film work we had to gather a huge amount of archive material, from Richard’s past music videos to photography of Wigan Casino during the boom of Northern Soul.
It was vital that this film had the right balance between Richard’s career, but also had room to celebrate Wigan, ensuring local fans would feel a sense of pride and belonging.
Results
Needless to say Richard’s two gigs back home in Wigan were an incredible success.
Over the two days around 25,000 fans attended the shows at Robin Park, marking this in memory for generations.
After the show, over social media, our channels were flooded with messages from Richard’s fans expressing their joy of seeing Wigan so well represented, insisting that the film be released to the public.
Richard reflects on working with Northern Heart.
Our team went down to London to pay Richard a visit while he was rehearsing at FOMO studios, it was a vital conversation to help troubleshoot some of the creative challenges in putting together a film of this nature.
At the end of the day Richard kindly gave us a short interview. Here we discussed working together and being proud of our Northern roots.
“That video was utterly brilliant. Would love to see it again too, it was a brilliant start to an incredible gig!”
Richard Ashcroft Fan, X
More of our commercial work
Ribble Rivers Trust
Ribble Life Together
Real Britain
Mirror