More Than Construction
Client: Connolly Construction
A spoken word poem showing how this family run business are changing lives in their local commnunity.
Challenge
Connolly Ltd, a company committed to social responsibility, wanted to create a short film that would capture their impact on the local community in a way that was both emotionally resonant and empowering.
Services
Concept / Creative Direction / Scriptwriting / Filming / Campaign Messaging / Editing / Stills / Social Edits
Our unique approach
The focus was to capture Connolly Ltd's social responsibility work in the local community with authenticity.
Our team spent time developing a creative solution that included poetry writing and filming real members of the community to tell their stories.
A small production crew created a safe and comfortable environment for our contributors, and allowed us to blend seamlessly into these sensitive settings.
Results
This unique approach film has also made Connolly stand out as leaders in the construction sector. The result is a film that emotionally connects with viewers and shows how Connolly's work makes a difference in the lives of others in the community. It is incredibly moving and is being used in tenders, new customer queries and also instills a sense of pride for current and future employees.
“Connolly chose to work with Northern Heart Films after our brief encounter at The Business Festival in Wigan; we felt very aligned to who they were which fitted with our values, care, and passion to shine a light on true social value.
The footage and poem created for our stories exceeded what we initially thought, and the film has been well received with our clients and industry.
A picture tells a thousand words, but the short film really tells our existing and potential new clients a story of who we are as a business and that we aren’t just a construction company, we care, and we want to help the communities we work in. The return on Investment is immeasurable and it really has made us stand out as the leaders in our sector. Thank you to Natasha and Scott for embedding themselves in our culture, our company and our employees, the service we received was exceptional.”
Andrea Ratcliffe, Connolly
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